In this article on the Language in Interaction NEMO Kennislink themepage: A nice profile picture alone does not cut it in today’s world of online dating. E spelling mistake in your dating profile can be a real turn-off. On the other hand, original use of language scores well! (in Dutch):
https://www.nemokennislink.nl/publicaties/taalgebruik-belangrijk-bij-online-daten/